NAIFA-Jacksonville Jax Advisors Online: September 2009
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Joseph J. Maltese, CFP, ChFC, CLU, LUTCFMessage From the President
Joseph J. Maltese, CFP®, ChFC, CLU, LUTCF

September is Life Insurance Awareness Month. I thought it fitting to take a look at the importance of this unique and indispensable financial tool.

The life insurance industry is important to the economic health of our country and our individual clients.

Projections for 2008 indicated that life insurers held more than $3 TRILLION in their General Accounts to back their promises to policy owners. Additionally, life insurers enjoyed a surplus of $256 BILLION at the end of 2008. This surplus represents assets above and beyond what is required to pay expected claims which shows that insurers have more than enough to pay all expected claims. Every business day, life insurers pay out an average of $1.7 BILLION to policy owners and beneficiaries.1

Life insurance companies, as major investors in long-term corporate bonds, function as the credit arm of corporate America, providing funds that businesses use to expand and create new opportunities.Life insurance premiums are invested primarily in high-grade corporate and government bonds, utilizing long term strategies. The market conditions may change many times during the periods insurers hold these assets, but because of their long term outlook, insurers can choose the most appropriate times to sell their holdings and need not sell in a depressed market.

Life insurance companies, as major investors in long-term corporate bonds, function as the credit arm of corporate America, providing funds that businesses use to expand and create new opportunities.

While so many aspects of people’s financial lives look rather bleak at the moment, life insurance continues to do exactly what it was designed to do – serve as the foundation for the family’s financial security. If your client owns a term policy, the death benefit it would pay if they died tomorrow is unchanged from a week, a month or a year ago. If they owned a whole life policy, the death benefit is guaranteed and the cash values have actually grown over the past year, not declined. In this tumultuous economy, you can take comfort in knowing that life insurance – whatever type your clients may own – can provide some certainty and stability at a time when both are in short supply.2

I would like to encourage you, during your interactions with your colleagues this month, to share any experiences you’ve had with providing exactly the right amount of money at exactly the right time for the survivors of your policy holders. After all, death can occur at any moment and usually comes unexpectedly. Therefore, when an insurance need is discovered, it must be addressed immediately. Unfortunately, many of us feel that we can allow our clients the luxury of “thinking about it.” After having a colleague share the circumstance and timing of a client’s death, perhaps we will all develop an appreciation of our products and a sense of urgency in putting them in place.

I will close by asking for your help and vigilance in protecting this special product from the ravages of poorly crafted legislation by supporting your association, contributing to our political action committee, communicating regularly with your legislators, and inviting every financial services professional you know to become a member of our association.

NAIFA-Jacksonville“Be better today than you were yesterday… but not as good as you will be tomorrow.”

Joseph J. Maltese, CFP®, ChFC, CLU, LUTCF

1According to American Council of Life Insurance (ACLI)
2Money Magazine

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Have you registered yet for NAIFA-Jacksonville's first Membership Luncheon Meeting & Program of the 2009-2010 Association Year?
NAIFA-Jacksonville Membership Luncheon Meeting & ProgramWednesday, September 23, 2009
University Club, 11:15 a.m. - 1:15 p.m..
1301 Riverplace Boulevard, 27th Floor (
Wachovia Building Downtown)
Registration and Check-In, 11:15 a.m.; Buffet Lunch, 11:30 a.m..

Mike JorgensenELDER LAW ... Are you advising your clients properly?

Are there situations where the client receiving Medicaid could have their home attached?

Many seniors are attending seminars explaining how to transfer their assets to heirs in order to qualify for Medicaid. What are the advantages and pitfalls of these strategies?

What are the rights of seniors with reverse mortgages?

NAIFA-Jacksonville kicks off the 2009-2010 Association year with guest speaker Mike Jorgensen, managing partner of Senior Counsel, Attorneys at Law, PA located in the Historic 5 Points area in Jacksonville. Click HERE for more information. 

Life Insurance Awareness Month: September 2009Our Luncheon Meeting will also feature our celebration of Life Insurance Awareness Month with a "realLIFEstory". The cost for members is $20.00, but if reservations are made by 12:00 Noon on Friday, September 18th, the cost is only $15.00! Make reservations securely online now by clicking HERE.

Dave Josephson, CEO of The Growth CoachThe GREENer Side of Business

The Growth Coach of Jacksonville is our September 23 meeting sponsor and we have requested for him to briefly share a couple of tips on how to become Green – More profitable and successful in our businesses. Be sure to reserve your seat for this meeting.

Dave Josephson is the CEO of The Growth Coach® - of Jax, A maximizer of natural born talent - enabling sales professionals to remove their clutter so that they get out of their own way. In the end, his clients enjoy their businesses the way they originally intended. Contact him at 904-253-7845 or visit


If you experience problems with registering or have questions, please contact the Association office at or call 904-695-2300.

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Mark Your Calendars for NAIFA-Jacksonville's Upcoming Membership Events!

Craig DuncanWednesday, October 28, 2009: Annual Legislative Membership
Meeting featuring guest speaker Craig Duncan

Our guest speaker in October is a State Farm agent in Clearwater since 1987. Craig is the NAIFA-Florida Government Relations Chair and APIC Chairman, and also serves as the Director on the Committee of Florida Agents in addition to the Hurricane Solutions Coalition. He was a member of the Citizen’s Property Insurance Task Force in 2004-2005 and testified on several occasions before House and Senate committees.

Craig has a BA in accounting and Finance from the University of West Florida and his hobbies include, aviation, hunting, sporting clays and fine, hand-rolled cigars!

During the “2009 Regulatory Update” presentation, attendees will receive one hour of CE credit, followed by a special CE program from 1:30 to 4:30 p.m., “E&O: Protect Yourself From Disaster!” Click HERE for complete details, or click HERE for a Registraton Form.

NAIFA members who utilize the NAIFA-endorsed E&O program can receive discounts on their annual premium for attending this CE course

Thursday, October 29, 2009: “A Day of CE”
Register today for a full day of C.E. at the Ramada Inn Mandarin! The day will feature the DFS-required course, “Annuities for Seniors: Passing the Test - Legal and Ethical”. This 3-hour Florida DFS-Approved CE is from 8:30 - 11:30 a.m. Click HERE for complete details and registration form. The 4-Hour Florida DFS-Approved CE, “Long Term Care NAIC Ongoing Training” will be presented in the afternoon from 1:00 - 5:00 p.m. Click HERE for complete details and registration form.

Monday, November 2, 2009: NAIFA Jacksonville 8th Annual Golf Classic
Make plans to join us at The Golf Club at South Hampton! Complete details coming soon. Check our website for the latest updates, or contact our office for more details or anyone on our Golf Committee:
• Chris Harclerode, 904-296-4100 x143
Chris Veenstra, 904-797-3091
Margie Harner, 904-296-2500
Cindi Cook, 904-737-1167
Alicia Burst, 904-332-8100
Bobby Markwalter, 904-296-1944
Cherri Coombs-Ohmer, 904-695-2300

Wednesday, November 18, 2009: Membership Luncheon Meeting
Complete details coming soon. Please visit our website at for the latest news and updates.

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Life Insurance Awareness Month: September 2009LIFE INSURANCE AWARENESS MONTH
September 2009

To make sure Americans are reminded of the need to include life insurance in their financial plans, the nonprofit LIFE Foundation coordinates Life Insurance Awareness Month. Each September, LIFE is joined in this educational initiative by more than 100 of the nation’s leading insurance companies and other industry groups.

Chris Noth, 2009 LIAM National SpokespersonHeadlining LIAM 2009 as national spokesperson is actor Chris Noth, who is best known for his leading roles in Sex and the City and Law & Order. Chris grew up in a life insurance family. Both his father and grandfather were life insurance agents. Sadly, that’s not where Chris’ connection to the life insurance industry ends. When Chris was nine, his father died in a car accident, leaving his mother to raise three boys on her own. The proceeds from his insurance helped Chris’ family during that difficult time and enabled his single, working mother to put all three sons through college. Chris shares his personal experience in a series of television and radio public service announcements that began airing in July and will continue to be broadcast throughout the remainder of the year.

Click HERE to listen to Chris' story. For more information on the LIFE Foundation's public awareness campaign and how you and your clients can benefit, please visit

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NAIFA-Jacksonville 40-Hour Prelicensing Course

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NAIFA-Florida Health Care Reform Alert

An Important Message to NAIFA-Florida Members
in Congressman Rep. Ander Crenshaw's District:

Our lobbyist Tim Meenan believes it is vital that we attend his district meetings this month to get our views heard.  However, the Congrressman, so far, does not have any public meetings scheduled.  His aide informs us that they will hold a telephone town hall meeting but you must phone his office to be put on the list for the meeting. The district office number is 904-598-0481.

Everything you need to prepare for the meeting(s), including a list of talking points, can be found at: 

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The American College 2009 Alumni Association Tour Comes to Jacksonville -- Click HERE for complete details and registration.

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With more than 58,000 members, NAIFA is the largest financial services membership association in the United States. NAIFA is a federation of 700 state and local association all striving for the same common goal: to protect your livelihood and your clients' financial security. To join or renew securely online, please visit, or click HERE to download a PDF of the Membership Application.

Don’t forget to check out the many Benefits you have by being a member of NAIFA! Click HERE to visit the Member Benefits section on NAIFA's website and see why It's Smart to Belong!

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Young Advisors TeamNAIFA-Jacksonville YAT News
Plans are in the works for a NAIFA-Jacksonville Young Advisors Team event. Please check our website and your e-mail for the latest updates. For more information, contact NAIFA-Jacksonville YAT Chair Jason Borek at 904-296-4100 or For a listing of special benefits for NAIFA's Young Advisor Team members, please visit

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NAIFA Convention & Career Conference 2009

NAIFA's National Convention and Career Conference comes to Orlando in 2009 -- practically in our own backyard! For more information on representing NAIFA-Jacksonville, contact Vicki Dickert, LUTCF at For volunteer opportunities, contact Rob Wolford, Local Host Committee Chair, at or (407) 740-5337 ext. 220.

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Leadership In Life InsitituteLeadership In Life Institute (LILI)
Courses Beginning January 2010

Schedule:  The NAIFA-Florida's LILI classes will meet once a month, probably on the last Friday of each month, for 6 months beginning in January 2010 in Ocala. Graduation ceremonies will be conducted at the 78th Annual FAIFA Career Advancement Conference which will be held July 2010 at the Sheraton Sand Key Resort in Clearwater.

The 2011 LILI Institute will be held Tallahassee and our 2012 Institute will be held in Miami or Ft. Lauderdale.

Tuition: Tuition is $775 and includes all course materials and lunch at each session. Travel, hotel accommodations and other meals are the candidate’s responsibility.

Application Deadline: The deadline for applications is July 31, 2009

Click HERE to download and print out an application. Please mail all applications to NAIFA-Florida, 1836 Hermitage Blvd, Ste 200, Tallahassee, FL 32308.

If you need additional information or have questions about LILI or the class, please contact our LILI Chair, Steve Saladino, at (800) 431-2687 or send Steve an email to

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Please Consider a Contribution to YOUR Political Action Committee.PLEASE CONSIDER A CONTRIBUTION TO


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APPS Para Medical Services



Jervey and Company Inc.

Have You Seen Our Website Lately?HAVE YOU SEEN OUR WEBSITE LATELY?

If you would like to sponsor our webpage, please contact Cherri M. Coombs-Ohmer, LUTCF at our Association office by calling (904) 695-2300 or e-mail


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Your Comments and Feedback are Welcome and Appreciated!Our new official e-newsletter, Jax Advisors Online, is an evolving work in progress and your feedback is important to us! Please send your opinions and comments to Cherri Coombs-Ohmer, LUTCF by e-mailing or by calling the Association office at (904) 695-2300.

SUMMER 2009  •  JUNE 2009  •  MAY 2009  •  APRIL 2009  •  MARCH 2009.

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For the latest NAIFA-Jacksonville news and events, please visit our website at, or contact Association Executive Cherri Coombs-Ohmer, LUTCF:

National Association of Insurance and Financial Advisors - Jacksonville
P.O. Box 37028, Jacksonville, FL 32236
Phone (904) 695-2300 • Fax (904) 783-6857